Just because you have traffic coming to your website doesn’t mean that traffic is turning into a sale or lead. With conversion rate testing and optimization we determine what your existing conversion rate is and conduct testing to improve it.
Some quick and dirty math can demonstrate how critical this is to your online presence. Assume 2% of 100 visitors to your website convert. That is 2 out of every 100 visitors. If you want to increase your sales, you’d have to increase the number of visitors, meaning you have to spend more on advertising. With conversion rate optimization, the goal is to increase your conversion rate. So instead of just 2 out of 100 visitors completing a purchase or converting into a lead, we turn that into 3 or 4 out of 100. Or even more.
Without spending any additional money on marketing, you have now increased the amount of business you are generating on the web.