Pay Per Click Advertising

Pay per click advertising, or PPC, gives you the power to show up in Google or other search engines for exactly the search terms you want to show up for, in exactly the areas you want to show up in.

When someone clicks on your ad, that is when you pay for the advertisement, direct to the search engine. Hence, pay per click.

It’s easy to waste a lot of money in PPC if you aren’t careful or know what you are doing.